I see you juggling all the things…
running on copious amounts of coffee, nibbling on morsels throughout the day so you don’t have to stop to eat but get just enough energy to make it to the night when MAYBE you can get a few hours of sleep IF your brain will stop thinking about all the things you have to do tomorrow.
Whew! That was a run-on sentence. Kind of like how your workdays go.
Take a deep breath. Help is here.
Picture this…
It’s the end of a long day.
Instead of being stressed because you still didn’t get around to updating your website (again), you’re heading home feeling accomplished, knowing it’s finally handled by someone who gets your vision.
Someone who knows how to craft the right words and pair them with strategic design that makes your website actually work for you.
Now you get to enjoy quality time with your family or a little *me time* instead of fighting with fonts, fussing over layouts, or trying to figure out what the heck your homepage is even supposed to say.
Sounds way better than spending another night staring at a blank screen, doesn't it?
I’m Georgette Allen, a marketer who works with small business owners like yourself, ready to trade the chaos for calm…calmer.
Is business ownership ever wholly calm?
I know what you’re wondering.
Did she wake up one day and decide, “I’m gonna be a marketer,” with no real background to back it up?
Negative. It was a natural segue from my previous life.
If you live in Farmington, NM, you’ve probably seen my name in the paper or my face on the news.
No, I’m not infamous.
I managed public relations for our police department — if I may toot my own horn for a moment — a role I strategically crafted through a compelling pitch that secured its creation.
Later, I moved to the city manager’s office and played a pivotal role in establishing the city’s marketing and communication division and ran that division until I went to work for myself.
Working in government PR, I wore many hats—writer, spokesperson, photographer, web designer, social media manager… the list goes on. Over the years, I evolved into a multi-faceted marketer or *stacked marketer* in the biz.
Today, I specialize in website messaging, combining copywriting and design to create high-converting websites that help service-based businesses grow.
I’ve done it all. But across every marketing project I’ve taken on, one truth has always stood out —- messaging is what matters most. It's what moves people. It's what converts.
And that’s what I’m here to help you nail.
As one client told me in a text,
“I get the impression you are in my head sometimes.”
Ah…the ultimate compliment for a marketer.
My why…
Small businesses are the backbone of our communities. And I’ve seen many businesses in my own community fail after someone put their heart and soul into trying to make their dream come true.
Copywriting is a crucial part of marketing and business success.
Knowing how to craft effective copy and finding the time to do it can be challenging for business owners.
Using my talents to help entrepreneurs launch and grow their brands through strategic messaging and web design is my passion!
Since launching The Allen Agency,
I’ve written copy + designed websites for a variety of industries
-Health & Wellness
-Energy Sector
-Human Resources
-Education
-Logistics
-Insurance
-Art
I’ve also worked with
-Government Organizations
-Political Candidates
Why work with me?
There are benefits to collaborating with a marketer who has a PR background.
PR pros write…and write…and write…It’s what we do.
We’re also acutely aware that words can make or break a brand.
When you collaborate with me, you’ll be working with a marketer who
✨Knows how to craft messages that align with your brand's overall strategy
✨Understands the importance of brand consistency
✨Excels at identifying and appealing to your target audience
✨Is a master at weaving storytelling into your messaging to humanize your brand
When I approached Georgette for help with my HR consulting website, she asked questions and listened respectfully. She then suggested I refine my target audience, expertly rewrote my website content to appeal to that client base, and provided future action points for me.
Sometimes you don’t know what you don’t know. Georgette helped me see I should have sought out her services sooner!
Janet Hebbe, HR Consultant & Owner of Hebbe’s Human Resources Consulting
My Process
It’s painless, I promise.
Discovery Call
A 30-minute video chat to discuss your goals and marketing needs. We’ll see if we’re a good fit to work together. If so, I’ll send you a proposal and a contract.
Recon
I get to know your brand inside and out. Don’t worry, it’s not through mind-numbing meetings. I try to keep those to a minimum.
I’ll send you a client questionnaire you can complete while chillaxing on the couch with your favorite beverage.
I’ll also get inside the minds of your target audience and creep on your competition.
Work My Magic
First, I’ll write your website copy and share the drafts in a Google Doc for your feedback. Once the messaging is locked in, I’ll move on to the design phase and bring it all to life.
Easy peasy.
Ready to reap the benefits of collaborating with a PR Gal turned Marketing Gal?
