5 Powerful Benefits of Blogging You Need to Know
So you’re contemplating adding a blog to your website. That’s awesome! And it’s probably how you landed on THIS blog article. You’re doing your research to learn the benefits and to see if it’s worth investing your time or money to perhaps outsource this important website feature.
Let me just say — IT’S ABSOLUTELY WORTH IT!
Blogs are powerful. If done right, they’re an invaluable asset to your website, marketing strategy, and business. Like any online platform, blogging best practices change from time to time to meet audience preferences and search engine criteria. But don’t let that scare you. The benefits of blogging outweigh the upkeep a hundredfold.
Let’s explore those benefits.
1. Blogs are powerful SEO tools
One of the BIGGEST benefits of adding a blog to your website is its power to command SEO. What do I mean by that? Search engines LOVE regularly updated content. Well-written blog articles attract search engines because they tell them you have something new to look at. In industry jargon, they crawl your site. When your website is updated often, you’re informing search engines that your site is active and should be crawled often.
Note that I said well-written. A paragraph of something thrown together willy-nilly just to get some content out there isn’t going to cut it. A well-written blog article is one that was created with your target audience in mind, includes keywords and appropriate links, and has some length to it. Current research shows that blog articles of 2,000 words or more perform the best. However, they don’t always have to be over 2,000 to rank. Studies also show some top performing blog articles that are under 1,500 words. But I would definitely try to hit at least that 1,000 word mark. Longer articles have more substance. If you write with the goal of providing value to your readers, search engines are more likely to find you.
2. Blogs help build trust and foster customer relationships
Today’s consumers expect more from brands and do their research before buying a product or service. Consumers want to know your story. They want you to provide valuable content that answers their questions. They want to know how your product or service is going to improve some aspect of their lives. And they want to know your brand is authentic.
Blog articles give your brand a voice, amplify your brand’s voice, and carry your brand’s voice to more people. Blogs give people an opportunity to “see” who your brand is, provide updates about your products and services, and give in-depth information on what consumers are seeking.
Force Manager wrote an insightful article, How much do blogs influence the buying decision? The article included compelling stats:
84% of online buyers have bought products based on descriptions they read in a blog.
25% of people between the ages of 25 and 34 read blogs on a daily basis.
2 in 3 people read blogs at least once a week.
1 in 4 people buy something each month thanks to a blog.
30% of those surveyed use blogs to confirm their choice.
33% use blogs to rule out options.
46% consult blogs to research a product.
People between the ages of 18 and 34 consider blogs as the most important source of information prior to buying something. For those between 35 and 54, the opinions of family, friends and colleagues outweigh the information they find in the blogosphere.
Bottom line — blogs help drive sales through trust and relationships building.
3. Blogs help establish you as an industry leader
What sets your product or service apart from your competitors and how do you make sure customers know? Blogging! Original articles showcase your knowledge of your products and services. Let’s say you own a tire shop, and you carry 100 different kinds of tires from 25 different brands. Through your blog, you’ll be able to set your business apart from the others by providing valuable articles on topics such as, how to choose a tire tread, how to know when it’s time to buy new tires, and how often tires should be rotated. Yes, people can Google this information and find it elsewhere. But remember, you’re trying to provide more value to your customers. People like to get information from individuals they know and trust, such as their local tire shop. Through blogging, you build trust and authority and are telling your customers you care enough about them to take the time and energy to compile important information for them.
4. Blogs help drive traffic to your website
Another great benefit of blogging is increased website traffic. This is in addition to customers finding you through search engine results. Blog articles can be easily shared to social media platforms such as Facebook, Twitter, Instagram, Pinterest, and more to help drive traffic to your site. And blogs fit perfectly into your overall social media strategy of curated and original content.
5. Blogs can be repurposed
Repurposing blog articles is an excellent way to create additional, valuable online and offline materials. And since the hard work of researching and writing is already done, it’s fairly easy to create most of these.
Here are a few ideas to get you going:
Take major points from your articles and turn them into infographics.
Compile your articles to create an ebook
When your blog becomes well-established, use it as inspiration to create a course.
Repurpose content from your blog for an email newsletter.
If you’re asked to speak as a subject-matter-expert, use your blogs to help create your speech.
A word of caution when repurposing your blog articles. Be sure not to duplicate content as it can affect your SEO.
Blogs are a powerful feature that will benefit any business. Ready to add a blog to your website? Great! Let’s get started.